What to Bring

With the conference just 2 days away, here are a few things we think you should bring to PR Advanced this year.

First and foremost:

Bring something to tweet with! You will have a better time if you have access to Twitter because much our conference is virtually interactive.

Here’s a few things we provide:

  • Your schedule (with your personalized breakout session information)
  • A folder for all your swag
  • A notepad and pen
  • Food! (Breakfast and lunch)
  • Wi-Fi
  • Charging Stations

This being said, bring:

  • Your phone and/or tablet
  • Chargers for your electronics

Also, make sure you have:

  • Business cards
  • Copies of your resume
  • An elevator pitch

A few extras:

  • Gum/mints
  • Chapstick
  • Tide-to-go pen
  • GPS Tracking System
  • Medication
  • A snack or two (but please not three)

Most importantly:

Bring the courage and curiosity it takes to make a lasting impression and awesome new friends!

Here’s an easy way to remember how to be prepared for PR Advanced this Saturday:
C: Curiosity – be sure to ask questions and network.
A: Attire – plan your business formal outfit the night before!
T: Technology – phone and possibly iPad or laptop are a must.
S: Smile – a good attitude can leave a lasting impression on the people you meet.


What to Wear


If you know what this means, then you’re all set. However, if you need some more guidance to make sure you make a dashing impression at PR Advanced this year, read on:

Basics –

In business formal, dress to impress. It’s your typical office clothing (suits, pant-suits, dresses), but really it’s a chance to get out those classic pieces and spice them up with some of your own pizzazz. Since PR is a creative industry, it is appropriate to be more creative with your outfit while still remaining classy and office-friendly.

General –


Clean and neat.


Subtly is the key. You don’t want to shower others with your smell. People more appreciate wisps of your good smell. That being said, make sure you smell good; meaning you are wearing deodorant and don’t smell like smoke.


Clothes should be fitted. Not baggy and not too tight.

Women –

Girls Clothes Ideas

Skirt/Dress Length

Your skirt/dress should come down to your knee while you are standing. When sitting, your  thighs should be covered. If your skirt/dress goes just below the knee, it is fine for a slit to go slightly above the knee. However, long dresses/skirts should no have slits above the knee. In business, slits are to facilitate walking and climbing stairs, not to show off your legs.


Like tailored shirts of blouses, a tailored sweater can be a nice addition. Try to avoid velvet and shimmery fabrics that you would wear to parties. Instead, cotton, silk and blends are better options. Fit should not be tight.


Again, since PR is a creative field, you can definitely have fun with your jewelry and accessories. However, don’t go overboard. Keep it classy.


In general, stick to a more natural look. But still have fun and make it you.


Most importantly: BE COMFORTABLE! The last thing you want to do is hobble around the career fair at the end of the day because your shoes were too tight or too tall. Close-toed shoes that coordinate with your outfit are the most appropriate. This is definitely an area where you want to fuse fashion and function.


We recommend that you wear them with skirts above the knee or if it is cold/snowy/rainy outside.


Keep it simple. A structured purse looks more professional than a floppy one. As you know, your purse should coordinate with your shoes. For a some great suggestions as to what you should carry in your purse, go to wardrobeoxygen.com

Men –



Business formal means business suit. It doesn’t necessarily have to be a matching three piece suit, but make sure you have a jacket and nice slacks. Do not show up in jeans and a denim jacket.


A tie is necessary and such a great way to add your own element. You can go skinny or large, patterned or solid, loud or subtle.


No sneakers. You do not necessarily need to wear shiny polished shoes, but it is important to wear nice shoes. Leather or suede is preferred. Also, you do not have to stick with normal shoes, some business casual outfits would look great with a pair of nice boots.

Facial Hair

Your facial hair should be nicely groomed. Scragglyness is not appropriate. It doesn’t matter if you have a beard, mustache, or nothing, just make sure you look clean and maintained.

Here’s a little business casual infographic from PRSSA


And another infographic about professional style:


Get that Email Answered!

It sucks when you’ve crafted an email, sent it off, and then it just sits in that person’s inbox for days…

Well, Chris Brogan recently posted a pretty great way to get that email out of the inbox and get an answer.

The following is an unedited email DJ Waldow sent to Chris Brogan:

SUBJECT: Tea. Podcasts. Online Stalking. Vine. Secret audio.



    Short version:


    Longer version:

I hope you are not TOTALLY creeped out by my recent “online stalking” of you. You are sharing some really interesting/funny/helpful stuff on G+, FB, your blog, Vine, etc these days so … well … I’m … yeah.

Good stuff.

The thing I’ve been enjoying the most however, is your podcast. HOLY SHIT. Dude. This is your calling! I honestly could see you hosting a TV show. I’ve been trying to get my ass back in shape and your podcast is the perfect length for my 20 or so minute mid-day runs.

I really loved the Dan Pink one as well as the David’s Teas episode. I drink a boat load of coffee every day. However, thanks to your interview, I’ll be finding a local David’s Teas this weekend.

I also – thanks to Nick (cc’d here) – recently uncovered the “secret audio” portion of your podcast. Brilliant! Nick and I are starting to “professional borrow” some of your podcasting tricks, starting with the interview we did with Craig Jarrow – The Time Management NINJA – which will publish a week from Wednesday. We recorded an intro.

So, if you are still reading this, that all was a long way of saying this.


P.S. I bolded that in case it’s all you read.

Have a kick ass weekend. Do something Kid President like…

DJ Waldow

Chris Brogan goes on to explain why it was such a great email:

1. Great subject line. Dragged me in.
2. Respectful of my time.
3. Great conversational tone and off-the-record. (He never knew I’d be printing this or he’d be a lot more polite. Maybe.)
4. It wasn’t just praise but a sense of what I did right, so I could consider doing more of that.
5. It let me know that I’m doing well by the running crowd, time-of-show wise.

With summer internship applications due soon, emailing professors, and just everyday life, sending an effective email is vital. Since most of us are students, it’s probably best to be more professional in our emails with professors, potential employers, or anyone in a leadership position. However, these five points can be implemented in a professional email quite successfully.

Or, if you want to take a risk, maybe try the more friendly tone. You will definitely make an impact!

Finally, make sure you check out the comments after Chris’ full article. It’s great to see how he engages with his readers, whether they like the post or not.

Resist the Mayhem

Sometimes the possibilities are overwhelming. When trying to keep up with the news, knowing what to tweet, figuring out what to write about in your next blog post, and deciding which internship to apply to, it’s tempting to give up and accept the mayhem.

However, at PR Advanced this year, we challenge you to resist this imminent mayhem by learning how you can embrace the possibilities. Our speakers come from organizations and PR Agencies who have successfully taken advantage of all there is to offer in the communication world today and, as a result, are some of the most reputable organizations and PR agencies of our day.

Registration is open now!


Sometimes, It’s About NOT Embracing all the Possibilities

Instead, focus on a few.

Now that so much is available to us, sometimes it’s better not to take advantage of it all. Especially with all the various routes a company can take to brand itself, it is important to use the few most effective. In Adam Singer’s most recent blog post, “It’s What You Don’t Do that Defines Your Success,” he discusses “how concentrating your forces is the surest path to success.”

He continues with this:

A mile wide and an inch deep is to be invisible. Instead, marketers need to figure out what it is that matters and focus on it relentlessly. Add new channels and tactics to your mix that make sense, but be informed enough about the shifts in technology and consumer preference to understand when something should or shouldn’t apply.

The point is social (or any single channel / tactic) is not always the right answer and you should be extremely wary of those who believe it is. There is an ever-expanding mix of channels, digital and otherwise, and you can’t do everything. It’s as much about what you choose not to do as what you do.

As Adam Singer suggests, the importance of understanding the vast possibilities is vital; however, sometimes it’s about not embracing them all.

For more, we highly recommend reading his full post.

The Social Bowl

As you could probably tell, this year’s Super Bowl ads heavily pushed social media integration. Though the ads were not as captivating as they have been in the past, it is still interesting to evaluate their success or failure.

SHIFT marketing put together this great infographic illustrating the competition between brands for the most social media buzz.


Top 5 Reasons to Attend PR Advanced

Just in case you aren’t convinced quite yet, here are our top five reasons why you can’t miss out on PR Advanced.

  1. Our keynote is one of the Top 40 Under 40 PR Pros, CEO and SVP of Ketchum PR (PR Week’s Agency of the Year 2012), Rob Flaherty.
  2. Networking with some of the top professionals in the communications field.
  3. Breakfast and lunch are included! (AND a networking reception at the Eastern Standard to follow!)
  4. Learn about a social business, content marketing, entertainment and more at your choice of breakout sessions.
  5. Get an in on summer internships and entry level jobs with our career fair, featuring some of the top agencies.

431630_3560419935559_1040254214_nDean Elmore gives the keynote presentation at PR Advanced: Unleash Our Generation.


Mike DiSalvo of Ogivly PR networks with some attendees at last year’s career fair.


Last year’s PR Advanced Conference Committee after a long, successful day!

Embrace the Possibilites with us on February 23rd.

Early bird rates end soon. Register here.

A New Branch (or Should We Say Vine) of Possibilities

vine-twitterSpeaking of possibilities, Twitter’s new Vine app is full of them. Twitter fused mobile and video (arguably the two most cutting edge subjects right now). The possibilities for publicity, marketing and PR with Vine could be vast if it blossoms.

You only get 6 seconds to film and your video loops when posted on Twitter and Vine’s app page. The interesting thing about Vine is that you can only film while your finger is on the screen. This gives you the chance to play around with multiple shots and stop motion.

“Welcome to Optimism”, a blog from Wieden + Kennedy in London, admits that since Vine is so new, “It’s impossible to start thinking about direct strategies for Vine at the moment.” However, they do say that it can, “be included into part of an existing strategy, adding another element to content creation.” The full post shares other useful information about Vine.

Tom Defren from the blog “PR Squared” cautions brands, “to think outside the 6-second window.” He suggests chapters of information. He uses a tour of a car for an example. For the tour, one video would only show the interior, one would be the exterior, and one could just be the speedometer showing how fast the car can go in 6 seconds. We highly suggest reading his full post, it’s quick and interesting.

Here’s some inspiration from companies that have already started using Vine. These are a few examples from Business Insider. For the full article, click here.

Puppies from Urban Outfitters… of course:

This tour of the MSNBC studio is a cool idea:

Similar to the studio tour, this coffee shop in Virginia shows how they make a latte:

An example of how Vine can be used for live news coverage:

Finally, here is Gap’s unique way of using Vine:

If Vine thrives, it will be interesting to see what brands come up with. Here at PR Advanced, we look forward to the fun challenge of creating compelling content with this new tool.

Warning: You might be using more social media than you need

Professionals are constantly presented with the conflict: generalization or specialization? One particular aspect of this issue is that people feel the pressure to not only have a presence on every single social media platform, but to also be an expert at them all. Dorie Clark’s “It’s Time to Cut Back on Social Media” gives us all some relief. Her belief embodies our theme of embracing the possibilities – you can take your career, and your expertise, in whichever direction best suits you. Below is an excerpt from the article. You can find the whole piece here.

It’s become increasingly clear that with the proliferation of new platforms, no person or company can become the master of them all. Nor should they. The harder decision is figuring out which ones you should prioritize — or jettison. Establishing ROI has always been the holy grail of social media. We may still have a ways to go before we can quantify its objective, dollars-and-cents impact (if you read about something on Facebook, and then saw a tweet, and then went to the ma

Symbiosis: The New Possibilities in the Growing Relationship Between TV and Mobile

Brian Solis recently wrote about the increasingly strong relationship between TV and mobile. Our society is quickly becoming full of multi-screeners, which opens up a new realm of possibilities that all PR students and professionals should be itching to explore.

Brian shows these slides from a Google report about this new multi-screening world. The following slides pertain specifically to the role of TV in this multi-screen world.



It is incredible to think of all the creative ways one could integrate the latent act of watching television with active mobile use and search. Google has named this symbiosis “found time”. This refers to the moment in which consumers see a product on TV and then immediately search for it. Brian says, “It is in these ‘micro-moments’ that Google found viewers to search, shop, communicate and keep entertainment across multiple screens. The result? Marketers and advertisers are now presented with additional touchpoints to engage consumers throughout the day.”

He goes on to say, “Marketing around found time and these new micro-moments creates the need for customer experience and journey architecture.” Since a viewer can search for your business with a variety of different sources (phone, computer, TV, tablet), that viewing experience must be designed and optimized for each screen.

Brian leaves us with this, “SEO and SEM is no longer good enough to cater to multiscreeners who engage in found time. Experiences and outcomes now count for everything.”

As our theme suggests, the possibilities are beyond numerous and  just keep increasing. This new symbiotic relationship between TV and mobile is a perfect example. It provides such exciting new terrain for PR students and professionals to explore!

For Brian’s full article, click here.