Analyzing the Success of Campaigns

Round 1 /////// 10:20-11:20

Traditional public relations is merging with new media platforms and technologies, but it is difficult to find the right spot between the two. Analytics and the ability to evaluate the sucess of social media campaigns take the new pieces of PR and relate them to the traditionalists. Analytics links social media with the bottom line. Learn how to quantify social data and if new media truly gets business results as profitable as the hype.

Speaker Bio:

DJ Copabianco Data Analyst for Crimson Hexagon

{Bio Coming Soon}