Round Two /////// 11:30-12:30
The entertainment industry is huge, and everyone wants in. With so much similarity between clients, it seems overwhelming to get your client heard. Learn how content deals are made, how media players get rights, and the marketing behind it all. Along with these newer concepts, the traditional red carpet walk, movie premier, CD release, and TV pilot are still emphasized. Where is the balance between all of this, and how is it affecting the stars as well as the people in the industry.
Kion Sanders MTV
Kion Sanders first fell in love with music as a kid, listening to everything his parents listenedto – Whitney, Prince, Janet, Michael, LL and pretty much everyone else from the 80s and 90s. This love for music led him to working in entertainment and lifestyle marketing. Kion’s worked on marketing campaigns for Fantasia, adidas, KFC, Barack Obama, the CIAA Basketball Tournament, 2 Chainz, T.I., Iggy Azalea, Wiz Khalifa and more. During his college tenure, he served on PRSSA’s National Committee as the vice president of Chapter development. While overseeing social media marketing for the mayor of Charlotte, NC, Kion decided to niche in digital marketing. This led him to his current position on MTV’s digital marketing team where he specializes in social media strategy for the global brand.