The Road Less Travelled

Round Two /////// 11:30-12:30

In today’s world, a degree in public relations can get you many places besides the traditional agency. After graduation, many choose a career in startups and nontraditional agencies. What is the draw of working at places that aren’t necessarily considered the “dream job” and why have so many left those positions? Learn if the road less travelled is for you.

Speaker Bios:

Rachel Sprung Brand & Buzz Coordinator, Marketing Team, HubSpot

Rachel Sprung Head ShotRachel Sprung is at the Brand & Buzz Coordinator in the Marketing department at HubSpot. Her responsibilities include managing marketing events including HubSpot’s annual conference INBOUND 2012, formerly known as the HubSpot User Group Summit (HUGS). As part of the Brand & Buzz team, she also works on creating a distinct brand for HubSpot and writing for the inbound marketing blog. In the past, Rachel has worked on the HubSpot speaker program and media relations.

Before HubSpot, Rachel was a student at Boston University with a dual degree in public relations and business administration.  While at BU, she planned events on campus and around Boston including the nationwide TweetDrive, BU’s PRAdvancedconferences and the annual MegaTweetUp.  As a member of the Public Relations Student Society of America’s National Committee, she oversaw 11 regional conferences throughout the country.

In her free time, she enjoys photography, running and learning more about mobile technology.  You can find her blogging at Rachel Sprung On PR or on Twitter as @RSprung.

Alison Morris Marketing Producer, Springpad16d5446-1

Alison is a Marketing Producer at Springpad, a Boston-based consumer web startup,
where she manages social media and content marketing. Previously, Alison was the Community Manager at Smarterer, a Google-funded startup also based in Boston. She is a 2012 graduate of Boston University’s College of Communication and has an extensive history working for a number of award-winning communications agencies, including Fleishman-Hillard London, The CHT Group (formerly Bell Pottinger USA) and Morrissey & Co. Alison is an avid writer and event host, and is actively involved in the social media and tech startup communities. She has been featured in Mashable!, ABC Tech news for her social media accomplishments, and is regularly invited to speak on communications and social media panels in Boston.

Sean Carlson


Based in New York City, Sean Carlson is focused on publishing his first book, a non-fictional narrative following his mother’s experiences as the fifteenth of sixteen siblings from the rural southwest of Ireland to London and America.

Upon graduating from Boston University in 2005 with a B.A. in political science (summa cum laude with distinction) and a B.S. in communication (summa cum laude), Sean moved to Ireland to conduct research and begin writing.  Traveling extensively, Sean has now visited more than 35 countries and may be the only American to have watched World Cup soccer with a convent of Irish nuns in Wales cheering on England.

From 2006 until 2012, Sean managed global communications and public affairs at Google, responsible for news industry relations and leading initiatives in Australia, New Zealand, and Southeast Asia. He co-founded TechRakinga technology and journalism summit with the Center for Investigative Reporting, delivered frequent training sessions at newsrooms, classrooms, and conferences, and worked closely with acquisitions like ITA Software and Zagat. He previously held internships at the Consulate-General of Ireland in Sydney, Australia and Fleishman-Hillard in Boston and currently sits on advisory councils for various journalism and travel organizations.  The Irish Echo named him one of its Top 40 Under 40 for 2012.

Keep abreast of his updates at and via @seancarlson on Twitter.